I can't say this enough. Know who your potential customers are! Knowing your demographics is far more important than you think, and I speak about why, in this video.
Everyone has heard of being burnt out. In this video I discuss business burnout and how you can avoid it!
You want to jump on trending topics that fit your industry directly or indirectly. This enables you to tap into popular culture and incorporate it into your marketing efforts. A little bit of creativity can go a long way.
